If you want to build a business that survives, study strong brands and profitable trends—not just what’s “cute.” Labubu is a prime example. This quirky, wide-eyed character started as a cult obsession among collectors and has now gone mainstream, largely thanks to retail players like Miniso.
Miniso doesn’t just chase after trends. They evaluate what drives repeat purchases and consistent revenue across different regions. Adding Labubu products to their stores proves they understand customer demand and the psychology of collectible buying. If you’re contemplating which products can build loyalty and predictable sales, consider what Miniso is doing with Labubu.
Before you try to “ride the next wave,” ask: is there real, sustained demand? Labubu’s retail presence at Miniso checks that box clearly.
Labubu’s Popularity and Appeal for Collectors
People don’t queue up for random toys. Labubu products move off the shelves because they solve a specific need: the urge to collect, display, and connect over shared fandom. The Labubu monster series isn’t just another plush. This collection grabs attention because of its distinct style—big eyes, whimsical features, and frequent design updates that keep fans coming back.
Miniso leverages the hype cycle by stocking fresh variations and limited runs. The result? Repeat foot traffic and buzz online and offline. For anyone eyeing tangible, repeatable “fan” revenue, this is a playbook worth studying.
Variety of Labubu Products at Miniso
Variety is a revenue driver, especially in consumer retail. Miniso doesn’t simply toss a few Labubu dolls on a shelf and hope for the best. Instead, they curate distinct lines that cater to different behaviors:
1. Blind Boxes: These “mystery” packs create a gamified, repeat-purchase loop. Customers want to complete sets or hunt rare designs, so one box often leads to another. Set your business up to encourage more than a one-off sale, whether you sell collectibles or B2B services.
2. Dolls and Plush Figures: These offer instant appeal and functionality. People buy them to decorate desks, add to shelves, or gift to friends. Miniso’s Labubu plushes are priced for everyday buyers but designed to attract die-hard fans.
3. Accessories: Keychains and bag charms make Labubu portable and visible, turning buyers into walking advertisements for the brand. Accessories are low-risk, high-margin entries that expand a collection and introduce new customers.
4. Labubu Monsters Series: This sub-collection lands right in the “super-fan” zone. Unique colorways, special costumes, and seasonally-themed monsters drive urgency. This creates the kind of “buzz” and shareability you want around any product line.
The lesson is simple: offer multiple SKUs and mix price points. Never rely on a single hero product. Meet your niche audience at different stages—from casual browsers to super-collectors.
Miniso’s Approach to Labubu Stocking and Display
Observe how Miniso places Labubu next to dominant brands like Sanrio and Disney. This isn’t random. It’s calculated positioning to attract crossover customers who might grab a Labubu out of curiosity or brand loyalty. Grouping popular licenses together makes the decision easier for shoppers and helps Miniso maximize sales per square foot.
If your goal is to sell more, group your strong offerings together—don’t scatter them in isolation. Customers compare and cross-shop, so steer their attention intentionally. Make every SKU work for your broader product ecosystem.
Shopping Experience and Availability
You want predictable revenue? Make it incredibly easy for people to buy from you. Miniso sets up both in-store and online channels for Labubu, knowing some fans prefer the “treasure hunt” of retail while others value convenience. Every branch isn’t identical, so product selection will vary. What does this mean for you? Don’t promise universal stock if you can’t deliver. Set honest expectations and communicative availability policies.
Miniso’s online store is straightforward. You can search for Labubu, check which products are in stock, and order for delivery or pickup. In physical stores, sighting a new Labubu blind box becomes an event. Shoppers film reveals and share the experience online, boosting both awareness and perceived value.
If you operate with limited inventory, leverage scarcity as a feature rather than a bug. Announce new arrivals and restocks. Use online tools to notify loyal buyers, and segment your inventory to turn “sold out” moments into future anticipation, not disappointment.
Manage Your Inventory Like a CEO
You have to balance hype and availability. Too much stock, and you discount. Too little, and you risk losing loyal buyers to competitors. Miniso manages this by monitoring demand spikes from social media, then pivoting supply accordingly.
If you want long-term growth, adopt a similar demand-driven model. Invest in tools or analytics to forecast popular products. Rotate inventory so new designs keep regulars visiting and casual fans intrigued. When in doubt, over-communicate about what’s coming next rather than what’s missing now.
Labubu’s Popularity on Social Media
Ignore social proof at your own risk. In 2024, TikTok and Instagram drive both search and sales—especially for collectibles. Labubu has become a social media phenomenon, with unboxing videos, collection displays, and trend hashtags racking up millions of views. Users film their hunts at Miniso stores, tagging the brand and showcasing their finds.
How does this move the needle? User-generated content creates organic advertising and taps into FOMO (fear of missing out). When fans share Labubu blind box pulls and display their collections, they’re building trust in the product and excitement among their followers.
Bottom line: Enable and encourage user content around your products. Whether that’s designing eye-catching packaging or asking customers to share their “wins,” get your buyers talking. Set your business up the right way to benefit from the conversation, not just the transaction.
How TikTok Drives Purchases
TikTok Shop and in-app links now drive traffic directly to Miniso Labubu products. Shoppers watch an unboxing video and can order with one tap. This “content-to-cart” pathway rewards brands who keep inventory up-to-date and create memorable moments worth sharing.
If you aren’t using social media as part of your sales or marketing funnel, rethink your process. Track conversion rates from posts, experiment with formats, and invite top fans to co-create. You want every share, save, and like to bring you closer to your revenue goals.
Comparison: Labubu vs. Sanrio and Disney Product Lines at Miniso
Miniso doesn’t stock Labubu in a vacuum. They curate entire sections of the store devoted to high-velocity brands: Sanrio, Disney, and Labubu often appear side by side. These groupings serve different audiences but share one thing—predictable revenue from loyal superfans.
Sanrio targets the traditional kawaii crowd (think Hello Kitty and My Melody), Disney appeals to cross-generational nostalgia, and Labubu strikes a balance between novelty and exclusivity. If you want to outpace your competitors, define your brand’s “core fan” just as Miniso does. Labubu appeals to customers who appreciate limited releases, quirky aesthetics, and the thrill of collecting something less mainstream.
Segment your products for clarity, not just more SKUs. Place most-wanted items together, set logical price ladders, and guide customers between collections. If each SKU solves a real problem for a specific audience, you’ll see higher basket sizes and frequency.
Target Audience and Collectability
Labubu isn’t only for teens or seasoned collectors. Its appeal cuts across ages—anyone from a college student to a millennial professional might buy it to decorate their home or workspace. The communal hunt for complete sets bonds fans and generates long-term engagement.
If you want repeatable, “sticky” customer behavior, build some kind of collectability into your own product lines. Offer exclusives, run timed releases, or introduce surprise elements. Give fans a reason to return and share.
Collectability turns single purchases into multi-purchase journeys. Do this well, and your audience will not just buy from you—they’ll bring their friends.
Pricing and Profitability
Pricing isn’t an afterthought—it’s a lever for both accessibility and profitability. Miniso sets Labubu prices at a sweet spot: high enough to signal premium quality, low enough for impulse buys. Blind boxes typically hover in the affordable range, enticing buyers to pick up more than one per visit.
If you want profitability and predictable growth, examine your price ladder. Are you capturing every dollar from both casual and serious buyers? Offer entry points but always include premium options (like full-box collector sets or rare designs) that cater to true fans.
Define a clear value proposition and price for profit before you scale a product or service line. Run the numbers as if you’re Miniso: What’s your gross margin per SKU? Are you trapping yourself in a discount cycle? Move out of that trap by anchoring your brand in perceived value, not low prices alone.
How to Find and Buy Labubu at Miniso
Ready to level up your buying process? Don’t just wander into any store and expect your dream item to appear on the shelf. Remember that Miniso’s Labubu offerings vary by country, city, and even individual store inventory.
Start by checking Miniso’s official website or online shop. Search “Labubu” to see current stock, seasonal releases, or any exclusives tied to specific regions. If you’re a collector, call your local store or DM them through social media for real-time updates.
Many savvy buyers use TikTok or fan forums to track restocks and new drops. If you want to go a step further, ask the store management about shipment dates—sometimes employees know when the next batch of blind boxes or plush monsters is due.
Pro tip: Don’t fall prey to scalpers reselling Miniso Labubu items at huge markups. Set your own budget, plan your visits around restocks, and enlist friends or online groups to swap duplicates. Manage your finances like a CEO—even with collectibles.
If you want detailed breakdowns or collecting tips, sites like Quick Look Journal share play-by-play strategies from experienced buyers. Learn from their wins—and their misses.
Practical Takeaways for Collectors and Product-Driven Businesses
Here’s what you should steal from Miniso’s playbook—whether you’re collecting Labubu or growing your own business:
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Study demand first. Don’t just jump on every new fad. Look for actual, recurring behavior and proven willingness to spend.
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Segment your product line. Offer multiple versions, price points, and SKUs to widen your audience and drive repeat transactions.
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Lean into collectability. Build anticipation with new designs, limited releases, and surprise elements.
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Maximize sales channels. Make it easy for customers to find and purchase both online and offline.
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Leverage social proof and FOMO. Encourage customer content, and let excitement fuel your marketing engine.
If you follow these steps, you’ll be better equipped to move more units, generate buzz, and create long-term growth—whether you’re selling Labubu, licensed brands, or your own unique products.
Conclusion: Labubu’s Role in Miniso’s Profitable Product Mix
Labubu isn’t a fluke for Miniso—it’s a calculated component of a strategy that pairs fun, “gotta-have-it” merchandise with efficient stocking and reliable demand. The brand solves a real problem: superfans want quality collectibles they can actually find in stores, not just from third-party scalpers.
If you’re looking to mirror Miniso’s success, focus less on trending items and more on building repeatable systems that put the right product in front of the right customer at the right time. Study those who turn excitement into revenue and community—not just noise.
Want profitable, long-term growth as a retailer or entrepreneur? Build a strong foundation: solve a real customer need, segment your offering, price for profitability, and don’t be afraid to learn from those who’ve already nailed the formula—like Miniso with their Labubu collections. Set your business up the right way, and both you and your fans will keep winning.
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